Restaurateurs heard the demand and delivered a premium eating experience that can be enjoyed from your couch. Delivery-only restaurants — also ghoulishly known as ghost kitchens — are the newest restaurant concept taking the culinary world by storm.
If you’re thinking about starting a delivery-only restaurant, you’re in good company. Technomic projects a 25% yearly rise in ghost restaurants between 2020 and 2025.
This growing market awaits! Roll up your sleeves and read the basic requirements for your space and some advice on efficient ways to source an on-demand kitchen staff.
Key Ingredients of Starting a Delivery-Only Restaurant
It’s time to get cooking — read about the following key ingredients to starting a delivery-only restaurant.
Choose your location.
The beauty of the delivery-only model is that you can be located anywhere. However, it’s in your best interest to choose a location within proximity to your target market. Food delivery service apps travel only so far, and even the most dedicated delivery cyclists have their limits. Establishing your ghost location near your market allows you to build an initial customer base. And like a ghost, you can relocate once you establish your brand.
Optimize your menu to feature delivery-ready items only.
Meatball subs, ice cream, calamari — yeah, it’s probably best to leave these items for eat-in restaurants. Food delivery adds a new layer of complexity to the culinary world. Focus on food items that will survive a travel time of 30 minutes to an hour. Take note of preparation times, ingredient availability and versatility, and simplicity. Time and temperature are major concerns when it comes to starting a delivery-only restaurant, same with ease of packaging.
Decide how you will deliver.
Will you be partnering with a third-party delivery service? They are convenient and established, but note that most of these companies charge as much as 30%. If you choose to use a third-party service like UberEats, factor in the delivery cost when deciding menu prices. If you decide to handle this in-house, you’ll need to hire delivery staff. This way, you get to keep more of your margins while creating work for your employees.
Market your business.
You won’t be able to fully engross yourself behind the kitchen line. As there is little to zero face-to-face interaction with customers, how you market your delivery-only restaurant on- and offline is key. Tried and tested strategies include:
- Posting on social media
- Collaborating with local food influencers
- Straight-out flyering in your neighborhood
- Setting up your Google My Business profile
- Optimizing your website to stand out in search engine results pages
A combination of all these strategies will reach the widest audience.
Staffing Your Ghost Kitchen
Delivery-only restaurants are the perfect solution for restaurateurs looking to control their restaurant labor costs.
You can staff your ghost kitchen with a skeleton crew on days that have typically low order traffic. Then, seek out more kitchen staff for hire on an on-demand basis for weekends or holidays. Another tip is to check your past transaction trends for peak delivery hours. With this information, you can adjust schedules or just add delivery staff as needed.
You don’t need to enlist the expertise of a personable restaurant server, hostess, and other front of house personnel. However, you must find line, prep, and fry cooks worth their salt in the kitchen. Keep reading to find the best of the best Professionals.
Find the Right Professionals for Your Delivery-Only Restaurant with Qwick!
As the restaurant industry shifts, so do kitchen staff needs. This delivery-only model requires an as-needed, on-call staff, depending on the demands of the season.
Does that sound daunting? It doesn’t have to because Qwick has your back.
Using the Qwick platform allows you to maintain the flexibility of your ghost kitchen by giving you access to staff when you need them. You can save time by requesting staff with a few clicks and achieve financial savings by setting your own rate.
We understand that finding quality workers is challenging, and we assure you that we don’t cut corners. All the Professionals on our platform have an average rating of 4.7 out of 5 because we require them to through our rigorous vetting process.
So if you need to hire kitchen or delivery staff for your delivery-only restaurant immediately or for another date, you can count on us to fill your shift with high-quality, trustworthy, and reliable Professionals. Visit the Qwick website to post a shift or schedule a call.